Posts from November 21st, 2016

Pricing a home to sell is far from an exact science. Figuring out the sweet spot that will get a seller a good price in the shortest amount of time possible takes experience and market expertise.

But even with lots of experience in the local market, every agent has a property from time to time that doesn't drum up much interest early in the game. When that happens, it's time to re-evaluate the listing, including its price. After all, price is one of the biggest -- if not THE biggest -- factor on a buyer's mind.

So let's say a listing has been on the market for 30 days. For the sake of argument, let's assume the property is in good shape -- moderately updated, good floor plan, well-located, no significant maintenance issues, no over-personalization that's turning people off. The market is relatively balanced, with strong inventory and qualified buyers.

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